You
may be wondering why when you arrive at many gambling sites, they
have a gambling news section. Why would gamblers be interested in
news you ask? Well that’s simple, the type of news you may be expecting
to see may not be what you come across. Often ‘news’ in the context
of gambling has more to do with strategy articles, or information/press
releases about new arrivals in the online gaming world. The other
side to gambling news is the industry articles. Gamblers are often
interested in finding out recent government decisions or statements
about the world of online gambling. As of this date online gaming
is illegal in the United States. There is a lot of government activity
on the topic of late, and the latest breaking news is interesting
to keep on top of.
Most
gambling news pages are actually gambling feeds from other content
aggregators. There are general news services like Moreover.com that
distribute code for webmasters to use as news feeds on their personal
sites. Many gambling sites use these feeds and select articles to
be displayed according to a keyword selection. That explains why
you see so many Proctor & Gamble news releases on your favorite
gambling sites. Other news feeds exists specifically for the gambling
world. OnlineCasino.com produces a feed similar to Moreover, but
only about gambling and online gaming. These feeds could be considered
vertical feeds due to the narrow range of topic they are specific
to.
These news pages and feeds can be considered important as a representative
example of the specificity capable within the Internet. Short of
subscribing to a gambling magazine, it would be difficult to have
up to date gambling information delivered to your door, and next
to impossible at no cost. Since non-vertical news sources like newspapers
do not pander to individuals with specific tastes, these individual
will inevitably turn to a more accommodating medium. This demand
is what drives the supply, interestingly in a solely information
(non production) manner.